Stay True to Your Artistry

If you feel like you don’t fit in with the norm of a genre, don’t force it. Stay true to yourself, besides, you may be creating a lane that’s new. Here’s some rough “home” footage of a session where one…

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Positioning for Great Opportunities

We do our best to put our artists in a position for great opportunities! Here’s a clip of our consultants in a studio with an artist talking about a songwriting placement. We do whatever we can for your brand. View…

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NEW VIDEO: Bad Habits by @JohnFugginDough

If you haven’t already, definitely go check out the video to “Bad Habits”, a newly released video for a single by an artist that we are working with named John Fuggin Dough (@johnfuggindough). Its cool and unique video concept that…

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We’ve ReLaunched!

We’ve rebranded, slightly! The Clever Group is an Creative Entertainment Agency that focusing on unique branding, creative direction and marketing for artists, talent and small businesses. Take a few to check out our about me section for full information! And Thanks…

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7 Hidden Costs of Starting a New Business

Starting a business is an exciting, time-consuming process, and one that should be done with thought and care. As you probably know, you can’t exactly create a business from nothing.

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Where Biology Meets Business: Study Shows PR Best Practices Are Only Second Best

Written by Mike Krings   Within public relations, the standard practice of looking out for No. 1 and viewing relationships as sources of conflict and competition is defended by best-selling textbooks and a generation of research. A growing body of…

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Are You Sitting on Top of a Million-Dollar Idea?

Written by Scott Duffy   Sometimes we can’t see what’s right in front of us, and often, solutions to everyday problems turn out to be our ticket to a breakthrough. Consider the story of Sara Blakely. She bought a new…

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How to Send Emails Your Subscribers Will Love

Written by Pamela Vaughan @pamelump   While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind,…

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When Apple Learned From The Ritz-Carlton

Hmmm…*takes notes* Friends often ask me about my experiences and which had the most impact on my career. That’s a difficult one to answer. My career has been shaped by the influence of many seasoned professionals, however one always comes…

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Don’t Worry About Copycat Competitors. Worry About This.

Tip of the Day: Run your own race. Check out this article to find out why you should mind your own Business and not worry so much about the others! “Imitation is the sincerest form of flattery.” I used to hate that…

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